My last marketing post covered a fun way to update your blog with a series....Here is a sweet and short interview with Judy Hogan who is doing a fun series titled The Lather Project "30 soaps in 30 days"--today is day 4 of her soap series---take a peek by clicking here.
Why did you decided to do a soap series?I had started my blog back in January but really wasn't doing much with it. I came to a crossroads in my business where I needed to dedicate some time to my blog, promote my new
Etsy shop and focus on my soap product line. About 2 weeks ago I came up with The Lather Project - it would resolve all my issues in one shot! I could develop new products and build my soap inventory, bring readers to my blog & promote my shop all with one big series!
What has been the biggest challenge?The biggest challenge has been time management. Making soap is the fun & creative part - I'm having a blast! But shooting the photos, writing the posts, listing the soaps - all while handling orders for my mineral makeup business has been much harder than I expected! But it's a wonderful challenge and a learning experience that I'm enjoying immensely.
That is alot of soap--but of course no one can have enough hand made soap in there home...What different kinds are you making? Anything unique?Our family switched exclusively to handmade soap some time ago, and we use a lot of it, but you're right - I'll have over 90 lbs of soap at the end of the project!
I have some great plans! I hope to do a full tutorial for those looking to make their own soap, as well as offer a wide varity of different recipes, scents. types of soap and method of soapmaking. I like to think all my soaps are unique in one way or another, but I'm planning a few surprises!
You said you would be doing some contests and giveaways--can you tell us more? I'd like to poll my readers to know what they'd like to see as far as scents and additives. I'd also love to do a 'Reader's Choice' and take online requests, so to speak! I now offer promo codes to my readers for discounts and free sample bars of The Lather Project soaps. And I am planning a few Giveaways for later on in the Series - we'll be giving away Lather Project soap and gift sets to a few lucky, loyal followers!
What do you think of the lather project? Does this inspire you to start your own collection and series? What should Judy's next soap be (I am a lover of citrus...gets me going in the morning!)